Welcome to the Cambrensis X Magnetic: Genoa Exhibition, presented during London Fashion Week and Wales Week London.

Cambrensis is a Cardiff-based Welsh heritage fashion brand rooted in working-class history, storytelling, and national identity - creating garments that preserve and elevate the cultural narratives of Wales.

MAGNETIC BOOK, based in Mountain Ash, South Wales, is the publisher of MAGNETIC BOOK - C.P. Company / Boneville / Stone Island - An Anthology - 986 to 993, a respected archival publication documenting the legacy of C.P. Company, Boneville, and Stone Island - brands that helped define Italian sportswear and global terrace culture.

Together, this collaboration marks 150 years of Italian heritage in Wales - honouring migration, labour, café culture, and the intergenerational communities that helped shape modern Welsh society.

Genoa represents both a point of departure and a point of connection - a cultural bridge between Italy and Wales, told through garment, film, and visual storytelling.

We are proud to welcome you this evening.

Evening Itinerary

7:00pm - Registration, Welcome Drinks & Goodie Bag Collection

Arrive, check in, and enjoy welcome drinks as you begin exploring the exhibition spaces.

Exhibition Installations - Open All Evening

Cambrensis Archive Selection

A focused presentation of Cambrensis garments, charting the brand’s journey to this moment - highlighting the progression in quality and cultural storytelling.

MAGNETIC BOOK Exhibition Space

A curated display of exclusive imagery and selected archive garments featured in MAGNETIC BOOK – C.P. Company / Boneville / Stone Island - An Anthology - 986 to 993, offering insight into the legacy of Italian sportswear and its cultural resonance.

8:15pm - Panel Discussion (Hosted by Brandon Richards)
A live conversation on menswear, Italian heritage in Wales, the Cambrensis X Magnetic collaboration, and the creative direction behind the Genoa fashion film.

Hosted by Brandon Richards, with guests:

Ioan Bowen-Pickett, Founder of Cambrensis

Tony Rivers, Author of MAGNETIC BOOK

8:30pm - 'Genoa' Fashion Film - Debut Screening
The official premiere of the Cambrensis X Magnetic fashion film.
This marks the first time the film has been shown publicly - a debut screening presented exclusively at this exhibition.

Pop-Up Shop - All Evening
Limited-edition collaboration pieces available exclusively during the exhibition.

DJ Set - All Evening
Music curated to accompany the atmosphere of the evening.

Networking - All Evening
Connect with creatives, press, and industry professionals throughout the night.

Support the Cambrensis Cultural Mission

Cambrensis exists to preserve and elevate Welsh working-class heritage through contemporary fashion.

If you would like to support our ongoing cultural initiatives - including heritage storytelling, community partnerships, and future events - you can contribute below.

Donation Link: https://cambrensis.co.uk/products/cambrensis-support-donation-london-fashion-week-1